The busiest stands at any Dubai trade show have one thing in common: a queue. Put a live ROAST barista bar on your stand — fresh specialty espresso, matcha, and authentic karak & gahwa served the way a Gulf host would. One licensed halal UAE operator, one VAT invoice with TRN. Day rates are on this page, and every quote comes with a full technical pack — power, footprint, water, setup timings — before you pay anything. Backed by 9 real Dubai cafes and a Dubai Science Park production kitchen, not a one-van operation. GITEX, Gulfood, Big 5, WHX — tell us your show, venue and stand size and we'll reply within one working day.
Fastest during show weeks: WhatsApp. Quotes and technical packs within one working day.
We publish our day rates — most operators in this market won't even do that. Every package includes delivery, setup and teardown within Dubai, all consumables, and trained ROAST baristas — our own staff, not hired hands with a rented machine. Exhibition days scoped honestly: show days at the majors run long, so the published extra-hour and extra-barista rates below are how a real 10-hour stand day gets crewed — no surprises hidden in a quote.
Trade shows run three, four, five days — so here's the math, on the page, from the published rates above. A typical 3-day show with the full-day Signature Bar: 3 × AED 4,500 = AED 13,500 ex VAT. Show days running 10 hours instead of 8? Add 2 extra hours per day at AED 400 each. Want a third barista as relief cover so the bar never stands idle? AED 600 per day. Karak & gahwa station for VIP hospitality? From AED 900 per day, or take the AED 5,900 tier. That's a budget ceiling you can put in your spreadsheet today. Your itemised per-show quote lands within one working day — with fresh stock daily from our Dubai Science Park production kitchen and the same barista team all show, so day four tastes like day one and your crew knows your pitch by the second morning.
If you've exhibited in Dubai before, you know the real questions: can an outside supplier even operate in this venue, what do I pre-order, and will the cart fit the stand plan? Straight answers. Venues like DWTC and Expo City have their own catering rules, and outside F&B on a stand generally needs organiser or venue approval through your show's exhibitor manual — we will never tell you to sneak a cart past that. What we do: tell us your show and venue, and we work the approval route with you through your organiser's process. If in-hall service isn't approvable for your show, we say so honestly and propose the off-venue alternative below — before you've spent a dirham. And instead of drip-feeding specs by email: every quote comes with a full technical pack — power requirement (including 24-hour supply for overnight refrigeration, which is a separate line on venue order forms), cart footprint and clearance, back-of-stand storage needs, water arrangement, waste handling, and setup/teardown timings — in writing, before you pay anything, ready to forward to your stand contractor and to put on your venue's order forms before the deadlines.
Your brand is on the stand, so ask any cart operator the question that matters: what happens if the machine goes down at 11am on day two? Our honest answer: we're a 9-cafe group with a production kitchen, not a one-van operation — trained baristas and working equipment are minutes away across Dubai, not in a warehouse. Every exhibition quote states our equipment-contingency commitment in writing — what backup we bring, how fast we respond, and what happens commercially if service stops — so it's a contractual answer, not a verbal reassurance. Same for staffing: a long show day needs breaks covered, so the relief-barista add-on (AED 600) is built into how we crew multi-day shows, and you get a named contact on WhatsApp for anything live during your show.
Dubai's big shows host the whole world on one floor: a Khaleeji VIP delegation at 10am, European buyers at noon, a Southeast Asian distributor at four. Espresso-only carts serve half your visitors. We're the only Dubai café group we know of pouring specialty espresso AND authentic karak and gahwa — with dates, served the way a Gulf host would — from one licensed halal operator on one VAT invoice. Specialty coffee since 2018, authentic karak and gahwa since 2013. When the delegation that matters reaches your stand, serve them properly.
If you run stands for a living, skip ahead — you already play this playbook. If it's your first big show: you're not buying coffee, you're buying dwell time. A visitor who orders a drink stands at your stand for the two to three minutes it takes to make it — a captive, unhurried conversation your sales team never gets from someone walking the aisle. The play is simple: offer the drink, scan the badge or QR while it's being made, hand it over with a follow-up promise. And when the cup carries your logo, it keeps selling for you through every hall all day.
Dubai's exhibition year peaks October to December, with a second wave in the new year. If your company is exhibiting at any of these, book stand hospitality when you book your stand build — 2–3 months out for the majors. Dates shift year to year — check your show's official site, or just ask us.
Some venues, some shows, some stands — in-hall service just isn't approvable. That doesn't mean you lose the coffee play. During GITEX, Gulfood, WHX and ADIPEC weeks, some of the smartest hospitality happens off the floor: a barista bar in your own Dubai office or showroom for visiting clients, a private majlis gathering, an evening reception at a venue you control, a war-room upgrade for your own team. Those are the clean, no-approval-forms cases — same ROAST quality, priced from the same AED 3,000 / 4,500 / 5,900 packages. Hotel hospitality suites can work too — hotels have their own F&B rules, and we work with them, not around them; tell us the property and we'll give you a straight answer.
Five steps from enquiry to a queue at your stand — with the paperwork in the right order, so you never pay before the route is confirmed.
Most coffee-cart hire in Dubai is an anonymous cart, a rented machine and a 'contact us for pricing' form. We're a real, recognised Dubai café group you can audit today: 9 locations plus a Dubai Science Park production kitchen, specialty coffee since 2018, authentic karak and gahwa since 2013, and a 4.6–4.7★ Google rating across hundreds of real, public reviews. Licensed UAE F&B (ROAST LLC + CCC LLC, part of Missan Group), everything halal, full VAT tax invoice with TRN, POs accepted — and a procurement pack (trade licences, VAT registration, compliance documentation) available for your file on request. Want to taste the product first? Walk into any of our 9 cafes, today.
Our published day rates: from AED 3,000 for a half-day espresso bar with barista, from AED 4,500 full-day with two baristas, and from AED 5,900 full-day including a live karak & gahwa station — all excluding 5% VAT, with delivery, setup and teardown in Dubai included. For multi-day shows, do the math from the published card: a 3-day full-day show is 3 × AED 4,500 = AED 13,500 ex VAT before add-ons like extra hours (AED 400), relief baristas (AED 600/day) or a karak station (from AED 900/day). Your itemised per-show quote — with any venue fees shown separately — lands within one working day.
Honest answer: venues like DWTC hold exclusive catering rights, and outside F&B on a stand generally needs organiser or venue approval through your show's exhibitor manual. We will never suggest working around that. What we do is complete the approval route with you — and we only take your deposit once the route is confirmed. If in-hall service isn't approvable for your show, we tell you straight, before you've spent anything, and propose a compliant alternative: an off-venue activation at your office, showroom or reception during show week.
Every quote comes with a full technical pack — exact power requirement (including whether you need 24-hour supply for overnight refrigeration, which is a separate line on venue order forms), cart footprint and clearance, back-of-stand storage needs, water arrangement, waste handling and setup timings — in writing, before you pay anything. It arrives with your quote precisely so you can hit your stand contractor's design freeze and your venue's power-order deadline. Tell us your stand size when you enquire and we'll confirm fit before you commit.
The question every experienced exhibitor asks first — and the reason a 9-cafe group beats a one-van operator. We have trained baristas and working equipment across Dubai, minutes from every major venue, plus a production kitchen behind them. Your exhibition quote states our equipment-contingency commitment in writing: what backup we bring, how fast we respond, and what happens commercially if service stops. You also get a named contact on WhatsApp for anything live during your show.
Yes — multi-day shows are our exhibition standard. You get one itemised per-show quote for the full run, the same barista team every day, relief coverage so the bar never stands idle, and daily fresh stock from our own Dubai Science Park production kitchen, so day four tastes like day one.
A 50% deposit confirms your dates, and we take it only after your service route is confirmed — never before. If your venue or organiser declines approval after that, your deposit is refunded in full. POs are accepted, every booking gets a full VAT tax invoice with TRN, and any venue or organiser fees are itemised separately in your quote so nothing lands on you as a surprise.
Yes — we arrive within the build-up or early-access window your show allows and confirm setup timings in writing for your run-sheet, so the cart is polished and pouring before the doors open on day one. Last-day teardown is committed within the hall's marshalling window — same night, per venue rules.
Honestly — with more people, not heroics. The full-day package runs two baristas; long show days add published extra hours (AED 400 each) and a relief barista (AED 600/day) so breaks are covered and the bar never stands idle. Tell us your show's open hours and expected footfall and we'll crew it properly in the quote. Our team can also work in your stand's branding — tell us what you have in mind when you enquire.
Yes — custom branding starts from AED 750: branded cups and sleeves, on-brand signage, and drink naming to match your campaign. On a show floor, a branded cup in a visitor's hand is a walking advert through every hall. One planning note: custom-printed cups need print lead time, so book branding early — we confirm the exact artwork deadline in your quote.
The flow that works: your visitor orders, your team scans their badge or QR code during the two to three minutes the drink takes to make, and the conversation happens naturally while they wait. We pour, you qualify. No tech integration needed on our side — it works with whatever badge-scan or CRM setup your stand already runs.
Yes to all three. ROAST LLC and CCC LLC are licensed UAE F&B companies (part of Missan Group), everything we serve is halal, and every booking gets a full VAT tax invoice with TRN. We accept purchase orders, and a procurement pack — trade licences, VAT registration, compliance documentation — is available for your file on request.
Book stand hospitality when you book your stand build — 2–3 months ahead for the majors. Badges, power orders and venue approvals simply can't happen in five days, so treat our 5-working-day minimum as a simple-events number, not a trade-show number. The season (October–December, then January–March) fills fast, show dates are exclusive bookings, and branded cups add print lead time on top. A 50% deposit locks your dates once your route is confirmed.
Your itemised per-show quote and the full technical pack for your stand contractor, before you pay anything. Faster during show weeks? WhatsApp your show details.