ROAST Specialty Coffee × Cha Cha Chai — two homegrown brands, nine points of sale and one ambition: to carry UAE-born coffee and chai culture to every corner of the world. Part of the Missan Group of Companies.
Cha Cha Chai started pouring karak in Dubai in 2013 — strong, sweet, milky, the chai this city runs on. ROAST Specialty Coffee was born in 2018 with a different obsession: single-origin beans, honest brunch and coffee made properly.
Today both brands live under one roof — 100% founder-owned, part of the Missan Group of Companies. Our dual-brand kitchens run ROAST and CCC side by side from the same outlets: one operation, two beloved brands, twice the reach on every delivery platform in the UAE.
Nine points of sale across Dubai. A 65-item menu engineered down to the gram. Live sales data from every till. This is hospitality run like a technology company — and we are just getting started.
Cha Cha Chai is born in Dubai — karak, saffron chai and desi street food done right.
ROAST Specialty Coffee opens in Dubai — single-origin beans, specialty pours, honest café food.
Outlet by outlet, ROAST grows across Dubai — Marina, Sheikh Zayed Road, Deira, Silicon Oasis, Science Park.
The brands unite under one group. Dual-brand kitchens launch — ROAST × CCC from a single operation, across every major delivery platform.
9 points of sale. 65-item master menu. 5 delivery platforms. The machine is built — and proven.
New UAE flagships. Saudi Arabia. The GCC. Then the world — through franchise partners who share the obsession.
Two of the GCC's most-loved daily rituals — specialty coffee and karak chai — owned, operated and scaled by one group.
The specialty flagship. Single-origin beans — Ethiopia, Colombia, Brazil — roasted fresh, poured by trained baristas, paired with a brunch menu people cross the city for.
The original karak story — acquired by the group and reborn as a delivery powerhouse. Real chai, saffron karak, vada pav, momos and parathas. Like home, with better coffee next door.
Ethiopia. Colombia. Brazil. Beans chosen by origin, roasted for our bars and dialled in daily — never sitting on a shelf.
All 65 items are costed to the gram, recipe-locked and quality-checked across every outlet. Same cup, every time, everywhere.
Live POS data from all nine points of sale decides what we launch, price and perfect. Hospitality with an operating system.
Sixty-five signature items across coffee, karak, brunch and street food — engineered for 2026, photographed by half of Dubai.
AED 26Layered, nutty, ice-cold — espresso over silky pistachio milk.
AED 26Greek yoghurt, crunchy granola, fresh berries, honey drizzle.
from AED 25Pressed fresh daily — turkey, halloumi za'atar, chicken avocado.
SignatureAn original ROAST showstopper — café latte with red velvet indulgence.
SpecialGranola goodness, banana, raisins and a Nutella drizzle.
DailyCakes, slices and desserts — baked and plated fresh every day.
We are proudly homegrown — UAE-born brands carrying the spirit of Make it in the Emirates into food and beverage. Every outlet we open and every market we enter flies the flag for what this country builds.
Specialty coffee & brunch by the water — the original ROAST experience.
Get Directions →Blue Tower — espresso bar energy in the heart of the city's business spine.
Get Directions →Karak country — where ROAST coffee meets CCC chai and street food.
Get Directions →All-day coffee, brunch and the full dual-brand kitchen experience.
Get Directions →Our flagship operation — café, catering and the dual-brand delivery engine.
Get Directions →Quick-serve ROAST kiosks inside the Dubai Science Park building — coffee at desk speed.
In-buildingOpen daily — most locations from 7 AM till late. Also in the group: Alcatraz Café, Emirates Towers Metro.
Two proven brands from one kitchen. Locked recipes, engineered economics, full training and a launch team that has done it nine times. UAE → KSA → GCC → the world.
Explore FranchisingA founder-owned, data-driven F&B group at the start of its expansion curve — with the UAE's two favourite daily rituals in one portfolio.
Investor RelationsBaristas, chefs, store managers, marketers — we hire people who want to grow with a brand that's going places. Tell us what you're great at.
We didn't set out to open a coffee shop. We set out to build the UAE's next global F&B story — one cup, one outlet, one city at a time.