A founder-owned, data-driven F&B group born in Dubai — holding two of the GCC's most-loved daily rituals, coffee and karak, at the very start of its expansion curve.
Two rituals, one portfolio. Specialty coffee and karak chai are the GCC's daily habits — morning and night, premium and everyday. We own a proven brand in each lane: ROAST (est. 2018) and Cha Cha Chai (est. 2013).
Dual-brand kitchens multiply yield. Both brands run from the same kitchens and appear as separate listings on every delivery platform — two storefronts of revenue per site, one cost base.
Operations run on data. Cloud POS across all nine points of sale gives per-item, per-outlet, per-day truth. Menu engineering, pricing and expansion decisions are made on numbers, not gut feel.
Born in the right place. Dubai is the world's stage for F&B brands. We're homegrown, aligned with the UAE's Make it in the Emirates ambition, and built from day one to franchise across borders.
9 points of sale across Dubai · 65-item engineered menu · 5 delivery platforms · 100% founder-owned.
New UAE flagships in proven high-traffic formats — cafés and express kiosks.
Saudi Arabia entry — the GCC's largest F&B market — via master franchise or JV.
GCC franchise system, then global cities with strong café culture.
We partner with investors who bring more than a cheque — market access, F&B operating experience, real estate or GCC networks.
GCC-based investors who understand the region's F&B consumer and want exposure to a homegrown growth story.
Operators who can open doors — locations, supply chain, talent — and accelerate the expansion roadmap.
Partners positioned to lead a market entry — particularly Saudi Arabia and the wider GCC.
Full financials, unit economics and the expansion plan are shared with qualified investors under NDA. Tell us who you are and what you invest in — the founder responds personally.
This page is for information only and does not constitute an offer of securities. Detailed materials are provided to qualified investors on request.