قهوة وكرك Specialty Coffee × Karak · Born in Dubai

Both worlds.
One cup.

Specialty coffee and the karak this city runs on — under one roof since 2013. ROAST × Cha Cha Chai is the Dubai-born crossover no one else can pour: brunch, street food, and the drinks you'll photograph before you taste them.

2013The chai that started it
9Locations across Dubai
1M+Cups poured & counting
The crossover

Two rituals. One house.

Nobody else in the UAE pours both at this level — the morning espresso and the afternoon karak, from the same kitchen, under one roof.

ROAST · since 2018

Specialty coffee, done properly

Single-origin beans from Ethiopia, Colombia and Brazil — roasted fresh, pulled by trained baristas, poured into the brunch this city crosses town for.

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CCC · since 2013

The karak Dubai runs on

Cha Cha Chai — a Dubai chai institution since 2013. Real karak, saffron chai, vada pav, momos and parathas. Like home, with better coffee next door.

The group at a glance

Not a coffee shop.
A growing F&B group.

0Brands, one group
0Points of sale in Dubai
0Years combined heritage
0Signature menu items
0Delivery platforms
0Cups served & counting
Our story

From a Dubai chai counter to a multi-brand group

Cha Cha Chai has been a Dubai chai institution since 2013 — strong, sweet, milky karak, the cup this city runs on. ROAST Specialty Coffee followed in 2018 with a different obsession: single-origin beans, honest brunch and coffee made properly.

Today both brands live under one roof — 100% founder-owned, part of the Missan Group of Companies. Our dual-brand kitchens run ROAST and CCC side by side from the same outlets: one operation, two beloved brands, twice the reach on every delivery platform in the UAE.

Nine points of sale across Dubai. A 65-item menu engineered down to the gram. Live sales data from every till. This is hospitality run like a technology company — and we are just getting started.

2013

Cha Cha Chai is born in Dubai — karak, saffron chai and desi street food done right.

2018

ROAST Specialty Coffee opens in Dubai — single-origin beans, specialty pours, honest café food.

2019–2024

Outlet by outlet, ROAST grows across Dubai — Marina, Sheikh Zayed Road, Deira, Silicon Oasis, Science Park.

2025

The brands unite under one group. Dual-brand kitchens launch — ROAST × CCC from a single operation, across every major delivery platform.

2026

9 points of sale. 65-item master menu. 5 delivery platforms. The machine is built — and proven.

Next

New UAE flagships. Saudi Arabia. The GCC. Then the world — through franchise partners who share the obsession.

Two brands, one engine

Coffee by day. Karak always.

Two of the GCC's most-loved daily rituals — specialty coffee and karak chai — owned, operated and scaled by one group.

ROAST Specialty Coffee logo

ROAST Specialty Coffee

Est. 2018 · Dubai

The specialty flagship. Single-origin beans — Ethiopia, Colombia, Brazil — roasted fresh, poured by trained baristas, paired with a brunch menu people cross the city for.

  • Specialty coffee, matcha & viral signature pours
  • All-day breakfast, brunch & artisan sandwiches
  • 6 cafés + 3 express kiosks across Dubai
Cha Cha Chai logo

Cha Cha Chai (CCC)

Est. 2013 · Dubai

A Dubai chai institution since 2013 — now reborn as a dual-brand delivery powerhouse. Real chai, saffron karak, vada pav, momos and parathas. Like home, with better coffee next door.

  • Karak, masala & saffron chai — plus 1L flasks
  • Desi street food: vada pav, momos, paratha rolls
  • Cloud-kitchen brand live on every major platform
Single-origin beans — Ethiopian, Colombian, Brazilian — in ROAST jars
The craft

Obsessed with every gram

01

Single-origin, roasted fresh

Ethiopia. Colombia. Brazil. Beans chosen by origin, roasted for our bars and dialled in daily — never sitting on a shelf.

02

A menu engineered like a product

All 65 items are costed to the gram, recipe-locked and quality-checked across every outlet. Same cup, every time, everywhere.

03

Data behind every decision

Live POS data from all nine points of sale decides what we launch, price and perfect. Hospitality with an operating system.

The Instagram originals

Made to be photographed

Cotton Candy Latte. Iced Dubai Chocolate. Strawberry Matcha. Our signature pours don't just taste like Dubai — they go viral like Dubai.

Born in Dubai.
Built in the Emirates.
Taking on the world.

We are proudly homegrown — UAE-born brands carrying the spirit of Make it in the Emirates into food and beverage. Every outlet we open and every market we enter flies the flag for what this country builds.

من دبي إلى العالم — صُنع بفخر في الإمارات
Find us

Nine points of sale across Dubai

Café · Dine-in

Dubai Marina

Specialty coffee & brunch by the water — the original ROAST experience.

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Café · Dine-in

Sheikh Zayed Road

Blue Tower — espresso bar energy in the heart of the city's business spine.

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Café · Dine-in

Deira — Business Village

Karak country — where ROAST coffee meets CCC chai and street food.

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Café · Dine-in

Dubai Silicon Oasis

All-day coffee, brunch and the full dual-brand kitchen experience.

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Café + Cloud Kitchen

Dubai Science Park

Our flagship operation — café, catering and the dual-brand delivery engine.

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Express

3 Express Kiosks

Quick-serve ROAST kiosks inside the Dubai Science Park building — coffee at desk speed.

In-building

Open daily — most locations from 7 AM till late. Also in the group: Alcatraz Café, Emirates Towers Metro.

Craving it now?

Order in. We're on every platform.

ROAST and Cha Cha Chai — live on the UAE's biggest delivery apps.

Work with us

More than a cup. A partnership.

🏢

Corporate & Catering

Karak trays, pantry programs, breakfast catering and barista bars for Dubai's offices, clinics, hotels and events.

Explore Corporate ↗
🌍

Franchise

Two proven brands from one kitchen. Locked recipes, engineered economics and a launch team that's done it nine times.

Explore Franchising ↗
📈

Invest

A founder-owned, data-driven F&B group at the start of its expansion curve — with the UAE's two favourite rituals in one portfolio.

Investor Relations ↗
Careers & culture

Build it with us

A real career ladder, company-paid coffee certifications, and a culture that sees you. Baristas, chefs, store managers, marketers — grow with a brand that's going places.

Explore Careers
We didn't set out to open a coffee shop. We set out to build the UAE's next global F&B story — one cup, one outlet, one city at a time.
Abu Amir — Founder & CEOROAST Specialty Coffee × Cha Cha Chai · Missan Group of Companies