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Iced drink in a ROAST cup on a wooden table, with cardamom pods and coffee beans beside it
Franchise prospectus  ·  2026
ROAST×Cha Cha Chai
International franchise opportunity

Born in Dubai.
Made for the world.

ROAST Specialty Coffee and Cha Cha Chai: two established Dubai brands, one kitchen and one proven system, now available to franchise partners worldwide.

Franchise partners wanted in every region
Scan to enquire
2013Serving Dubai since
9Points of sale in Dubai
2Brands, one kitchen
5Delivery apps
4.5–4.9★On Google, October 2026
ROAST × CHA CHA CHAI  ·  FRANCHISE PROSPECTUS 202601
Who we are

An established Dubai brand. Not a start-up.

Cha Cha Chai has served Dubai since 2013. ROAST Specialty Coffee joined in 2018. Today both run as one group, with cafés, express kiosks, delivery kitchens and a corporate catering arm, all on one operating system.

Every recipe and every process is written down, tested and ready to hand to a partner.

2013Serving Dubai since
9Points of sale in Dubai
65Recipe-locked menu items
5Delivery apps, both brands live
ROAST × CHA CHA CHAI  ·  FRANCHISE PROSPECTUS 202602
Iced drink in a ROAST cup on a wooden table, with cardamom pods and coffee beans beside it

ROAST Specialty Coffee

Specialty coffee, brunch and signature drinks. The morning, the office and the weekend.

One kitchen+One rent · one team · one stock room
Concept render of a Cha Cha Chai café interior with light green wall panelling, round tables and upholstered chairs

Cha Cha Chai

Karak chai and desi street food. The afternoon, the evening and late night.

ROAST × CHA CHA CHAI  ·  FRANCHISE PROSPECTUS 202603
What we do

Five ways we serve Dubai.

Café counter with ROAST paper cups, a tablet on a stand and a jar of coffee beans

Cafés & dine-in

Full specialty bars with brunch kitchens.

Drink served in a chocolate-coated cone on a small glass mug with a ROAST label, on a wooden table

Express kiosks

Fast coffee and karak inside office towers.

Bowl of sliced banana and granola with chocolate sauce, on a white saucer

Delivery

Both brands live on five delivery apps.

Toasted sandwich with tomato, mozzarella and avocado on a slate board, beside a ROAST cup and a menu card

Corporate catering

Office pantry plans, meeting trays and flasks.

ROAST cup topped with pink cotton candy

Events & exhibitions

Barista coffee carts for stands and events.

Every service runs from the same kitchens, the same recipes and the same system, and each can travel to your city.

ROAST × CHA CHA CHAI  ·  FRANCHISE PROSPECTUS 202604
The menu

Signature, not generic.

Iced drink in a ROAST cup on a wooden table, with cardamom pods and coffee beans beside it
Signature iced lattes
Tall glass of iced chocolate drink topped with cream, shredded kunafa and pistachios
Dubai Chocolate
Waffle-pressed pastry on a white plate, topped with a swirl of pistachio cream
Pistachio Croffle
Slice of cheesecake topped with shredded kunafa and pistachio sauce, on a white plate
Knafeh Cheesecake
Tall glass of layered strawberry, matcha and milk with ice and a strawberry on the rim
Strawberry Matcha
ROAST × CHA CHA CHAI  ·  FRANCHISE PROSPECTUS 202605
Our Dubai addresses

Nine addresses across Dubai.

Dubai Marina

Café · dine-in

Sheikh Zayed Road

Blue Tower · café & dine-in

Deira · Business Village

Café · dine-in

Dubai Silicon Oasis

Café · dine-in

Dubai Science Park

Flagship café, 3 express kiosks & production kitchen

Emirates Towers Metro

Alcatraz Café

From the Marina to Deira. Hours vary by location — Deira and Dubai Silicon Oasis are open 24 hours.

ROAST × CHA CHA CHAI  ·  FRANCHISE PROSPECTUS 202606
Performance & popularity

Loved in Dubai.

4.5–4.9★

Google rating

On Google across our Dubai cafés (October 2026), from hundreds of public Google reviews per café.

12,900+

Instagram community

People following Cha Cha Chai at @cha_cha_chai_uae.

5

Delivery apps

Talabat, Deliveroo, Noon, Keeta and Careem, with both brands live.

Every figure here is public. Walk into any café, read the reviews, or open the apps in Dubai.

ROAST paper cup on its side with coffee beans spilled beside a slate coasterTall glass of iced chocolate drink topped with cream, shredded kunafa and pistachiosROAST cup topped with pink cotton candyConcept render of a Cha Cha Chai café interior with light green wall panelling, round tables and upholstered chairsTall glass of layered strawberry, matcha and milk with ice and a strawberry on the rim
ROAST × CHA CHA CHAI  ·  FRANCHISE PROSPECTUS 202607
ROAST takeaway cup on a wooden table with scattered coffee beans, a copper measuring cup and a small chalkboard sign
The Dubai effect

Where the world tastes first.

19.59MInternational overnight visitors to Dubai in 2025
95.2MPassengers through Dubai International in 2025
No.1Dubai International is the world's busiest airport for international passengers

Sources: Dubai Department of Economy and Tourism via Dubai Media Office, 9 Feb 2026. ACI World airport rankings for 2025, published April 2026.

ROAST × CHA CHA CHAI  ·  FRANCHISE PROSPECTUS 202608
Growth potential

Café culture is growing everywhere.

United StatesUS$58.5bn

Branded coffee shop market, growing 4.2% a year to more than 45,200 outlets.

Europe51,042

Branded coffee shops, up 4.7% in a year, the fastest growth in five years.

Middle East11,163

Branded coffee shops across the Middle East and North Africa, up 11% in a year.

Source: World Coffee Portal market reports (United States, Europe and Project Café Middle East 2025).

ROAST × CHA CHA CHAI  ·  FRANCHISE PROSPECTUS 202609
Glass jars of coffee beans with handwritten origin labels, in front of stacked paper cups
The franchise opportunity

Bring Dubai
to your city.

A Dubai name your customers already admire. Two brands in one kitchen. A system that works from day one. And a franchise team with you from site selection to opening day.

ROAST × CHA CHA CHAI  ·  FRANCHISE PROSPECTUS 202610
Why ROAST × Cha Cha Chai

Six reasons partners choose us.

I

The Dubai name

Dubai means quality and aspiration worldwide. You open with that reputation already on your sign.

II

Two brands, one kitchen

Specialty coffee and karak from one site: two menus, two audiences, two storefronts on every delivery app.

III

Proven, not promised

Nine points of sale trading in Dubai. Nothing in the system is theory.

IV

Built to be copied

Recipes costed to the gram, SOPs and a cloud POS, so every cup tastes the same in your city.

V

Every format

Flagship café, express kiosk or delivery-only kitchen, matched to your sites and budget.

VI

Support at every step

Training in Dubai, a launch crew on site and ongoing field support from our franchise team.

ROAST × CHA CHA CHAI  ·  FRANCHISE PROSPECTUS 202611
The franchise toolkit

Everything you need, ready on day one.

01

Recipe bible

65 items, costed to the gram

02

Operations manual

SOPs from opening to close

03

Cloud POS & data

Live sales, stock and costs

04

Training academy

Barista, kitchen and management

05

Launch crew

On site for your opening weeks

06

Supply & sourcing

Approved suppliers and specs

07

Brand & marketing

Brand kit, menus and content

08

Delivery playbook

Dual-brand listings and promotions

ROAST × CHA CHA CHAI  ·  FRANCHISE PROSPECTUS 202612
Formats

Three ways to open.

Café counter with ROAST paper cups, a tablet on a stand and a jar of coffee beans
I

Flagship café

Specialty bar, brunch kitchen and dine-in seating.

High streets · premium malls

Concept render of a Cha Cha Chai kiosk counter with glass display cabinets and a menu board
II

Express kiosk

Compact, fast coffee and karak. Proven inside Dubai Science Park.

Office towers · IT parks · transit · campuses

Iced drink in a ROAST cup on a wooden table, with cardamom pods and coffee beans beside it
III

Dual-brand cloud kitchen

Delivery-only, both brands live on every food app.

Dense delivery zones · lowest set-up cost

Investment, space and staffing for each format are set out in the Franchise Pack, shared after an introductory meeting and NDA.

ROAST × CHA CHA CHAI  ·  FRANCHISE PROSPECTUS 202613
Partnership models

One site, a city, or your whole country.

Unit

Single-unit franchise

One site, one format, for experienced owner-operators.

City

Area developer

Several sites across a city, opened to an agreed schedule.

Country

Master franchise

Rights for a region or a whole country, with the right to sub-franchise.

We look for F&B, retail or hospitality experience, access to prime sites, capital for the chosen format and a long-term view.

ROAST × CHA CHA CHAI  ·  FRANCHISE PROSPECTUS 202614
Your path

From first meeting to grand opening.

  1. 1

    Meet

    An introductory conversation

  2. 2

    NDA & pack

    Formats, investment and terms

  3. 3

    Visit Dubai

    See the cafés and the kitchen

  4. 4

    Plan

    Your city, sites and formats

  5. 5

    Sign

    Franchise or development agreement

  6. 6

    Train

    Your team, in our Dubai outlets

  7. 7

    Launch

    Our crew on site, then we grow

Founding partnersPriority access to our franchise team · first choice of territory · first-mover advantage
ROAST × CHA CHA CHAI  ·  FRANCHISE PROSPECTUS 202615
Franchise enquiries

Let's bring Dubai
to your city.

Abu AmirFounder & Partner
Roopali Suryavanshee & Sarkar ChauhanPartners

WhatsApp+971 55 566 6037

Emailinfo@roastdubai.com

Onlinewww.roastdubai.com/franchise-deck.html

WhatsApp us
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ROAST LLC & CCC LLC  ·  Dubai, United Arab Emirates  ·  Part of Missan Group of Companies

For information only. This is not an offer to sell a franchise. Any franchise is subject to a signed agreement, due diligence and the laws of the relevant country. No earnings or returns are represented.

ROAST × CHA CHA CHAI  ·  FRANCHISE PROSPECTUS 202616
Start your application Franchise overview
Founding partner application

Bring ROAST × Cha Cha Chai to your city

Tell us about you and the city you have in mind. Serious applicants hear back within one working day, with the Franchise Pack to follow after an introductory call and NDA.

💬 WhatsApp +971 55 566 6037

Confidential — used only to evaluate and respond to your franchise enquiry.

WhatsApp +971 55 566 6037Apply Now