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Franchise partnership · India 2026

Dubai's café culture.
Your city next.

ROAST Specialty Coffee and Cha Cha Chai — two Dubai-born brands, one kitchen, one proven operating system. Now selecting founding partners in India.

Presented by Aamir, Founder · Sarkar Chauhan, Partner

ROAST × CHA CHA CHAI · FRANCHISE PARTNERSHIP · INDIA 202601

Who we are

Built in Dubai.
Proven every single day.

9Points of sale across Dubai, plus a production kitchen in Dubai Science Park

2Brands, one group — specialty coffee and karak chai

21Years of combined heritage — Cha Cha Chai since 2013, ROAST since 2018

65Menu items, recipe-locked and costed to the gram

5Delivery platforms live, with both brands listed from the same kitchens

4.6–4.7★Public Google rating across our Dubai cafés — hundreds of real reviews

Every number on this page is public. Walk into any café unannounced, read the reviews, or open any delivery app in Dubai.

ROAST × CHA CHA CHAI · FRANCHISE PARTNERSHIP · INDIA 202602

The unfair advantage

Two brands. One kitchen.

ROAST Specialty Coffee

Specialty coffee, brunch and signature drinks
Owns the morning, the office and the weekend
Premium café experience, Instagram-first menu

+One rent
One team
One stock room

Cha Cha Chai

Karak chai and desi street food
Owns the afternoon, the evening and late night
Delivery-first, built for everyday repeat orders

Two menus, two audiences and two storefronts on every delivery app — from a single site and a single cost base.

ROAST × CHA CHA CHAI · FRANCHISE PARTNERSHIP · INDIA 202603

Why India, why now

The demand is already there.

USD 680M

India's coffee retail chains, 2025

Growing at roughly 8% a year, driven by a young, urban, café-going generation.

4.3M

Indians living in the UAE

Millions of Indian families already know Dubai's cafés first-hand, and bring the taste home.

Karak

The Gulf's own chai

Born from South Asian roots in the Gulf. We bring it back as a premium, branded daily ritual.

Dubai

A flavour the world wants

Dubai-style desserts went viral worldwide. Our menu already carries them, made the Dubai way.

Sources: IMARC Group, India Coffee Retail Chains Market report (2025 market size, 2026–2034 CAGR 7.94%); Embassy of India, Abu Dhabi (resident Indian nationals in the UAE).

ROAST × CHA CHA CHAI · FRANCHISE PARTNERSHIP · INDIA 202604

The product

A menu built to travel.

Iced cardamom latte — Signature iced lattes

Adapting the menu to local tastes and price points is agreed market by market. Core recipes and standards stay locked.

ROAST × CHA CHA CHAI · FRANCHISE PARTNERSHIP · INDIA 202605

Pick your format

Three ways to build with us.

01

Flagship café

The full ROAST experience: specialty bar, brunch kitchen and dine-in seating.

Fits: high streets, premium malls, destination neighbourhoods

02

Express kiosk

Compact, high-velocity coffee and karak. Small footprint, fast service. Proven inside Dubai Science Park.

Fits: IT parks, office towers, metro stations, campuses, hospitals

03

Dual-brand cloud kitchen

Delivery-only ROAST and Cha Cha Chai from one kitchen: two brands live on every food-delivery app.

Fits: dense delivery zones, lowest set-up cost

Indicative investment, space and staffing for each format are set out in the Franchise Pack, shared after an introductory meeting and NDA.

ROAST × CHA CHA CHAI · FRANCHISE PARTNERSHIP · INDIA 202606

What you plug into

You're not buying a logo. You're buying the machine.

01

The recipe bible

All 65 items locked and costed to the gram, with portioning and supplier specs.

02

The SOP playbook

Open to close, hygiene to service: the standards that keep every cup identical.

03

Cloud POS & data

The system HQ runs on: live sales, recipes, stock and costs, from day one.

04

Training academy

Barista, kitchen and management training for your whole team.

05

Launch crew

The team that opened nine points of sale in Dubai, beside you through opening weeks.

06

Marketing engine

Brand kit, menu design, content playbook and a dual-brand delivery strategy.

ROAST × CHA CHA CHAI · FRANCHISE PARTNERSHIP · INDIA 202607

Partnership models

Start with one site. Or take a whole region.

Unit

Single-unit franchise

One site, one format. For experienced owner-operators who want to run a flagship, kiosk or cloud kitchen in their city.

City

Multi-unit developer

A development schedule for a city: several sites across formats, opened to an agreed timeline.

Region

Master franchise

Rights for a state or region, with the ability to open company units and develop sub-franchisees. For well-capitalised groups.

Territory, fees and development schedules are agreed individually with each partner.

ROAST × CHA CHA CHAI · FRANCHISE PARTNERSHIP · INDIA 202608

The right fit

Who we're looking for.

Our ideal partner

Operating experience in F&B, QSR or retail, or a strong operating team
Real-estate access to prime malls, IT parks or high streets
Capital ready for the chosen format, plus working capital to ramp
Respect for standards: recipes, SOPs, POS and brand
A long-term view: building a network, not a single shop

What we commit

Training in Dubai in our live outlets
Opening crew on site for your launch
Site and design guidance for every format
Delivery playbook adapted to India's apps
Ongoing support: field visits, audits and menu updates

ROAST × CHA CHA CHAI · FRANCHISE PARTNERSHIP · INDIA 202609

How it works

From handshake to grand opening.

1
Meet
An introductory conversation, on this trip
2
NDA & pack
Franchise Pack with formats, investment and terms
3
Visit Dubai
See the outlets, the kitchen and the team
4
Plan
Your city, sites and format mix, together
5
Sign
Franchise or development agreement
6
Train
Your team trained in our Dubai outlets
7
Launch
Our opening crew on site, then we scale

ROAST × CHA CHA CHAI · FRANCHISE PARTNERSHIP · INDIA 202610

Founding partners

India is a new market. The first partners shape it.

Direct founder access, not a franchise sales desk
Priority conversations on territory in your city
First-mover position for two Dubai brands in your market
Launch attention from HQ that later partners won't get

Founding-partner places are limited by city and agreed case by case.

ROAST × CHA CHA CHAI · FRANCHISE PARTNERSHIP · INDIA 202611

×

Next step

Let's talk about your city.

AamirFounder, ROAST × Cha Cha Chai · Missan Group

Sarkar ChauhanPartner, ROAST × Cha Cha Chai

WhatsApp +971 55 566 6037
roastdubai.com/franchise-deck.html

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This presentation is for information only and is not an offer to sell a franchise. Any franchise is subject to a signed agreement, due diligence and the laws of the relevant jurisdiction. No earnings, returns or investment outcomes are represented. ROAST LLC & CCC LLC, Dubai, United Arab Emirates. Part of Missan Group of Companies.

ROAST × CHA CHA CHAI · FRANCHISE PARTNERSHIP · INDIA 202612

Dubai's café culture.Your city next.

Built in Dubai.Proven every single day.